Brand Obsession: Storybook Cosmetics

Can we just talk about the magical amazing and upcoming brand that is Storybook Cosmetics? If you haven’t heard of it, it is a cosmetics line (mostly brushes and eyeshadow palettes, but their inventory is growing) started by three sisters and as the name suggests everything they create looks like it fell out of a fairytale.

As an artist/designer who happens to be obsessed with make up, their product and package design blows my mind. My partner recently purchased their Wizardry and Witchcraft eyeshadow palette and my heart began to melt as they opened the box and pulled out a velvet drawstring bag. Inside the bag was what looked and felt like a hardcover book of Magic Spells, but inside was the palette of 12 amazing colors and a built in full mirror that I could actually see myself doing my make up with. Not only do their products look gorgeous and make you feel like you are living the fairytale dream, but the quality and pigmentation is exceptional.

Each color is rich and smoothly brushes on an unbelievable amount of vibrant color in one stroke. The high pigmentation makes it feel almost like a cream eyeshadow, but it is in fact a powder, it blends so easily and will not crease or give you that oily feeling of some cream shadows.

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Just look at the collection of matte, pearl, and metallic shadows. I have to say Sorcerer (deep red) and Bewitched (gold) are my absolute favorites, but honestly I loved every color so much that when I was first trying this out I went completely overboard with impatience and tried to use them all in one look. Needless to say I did not pull it off, but that was of no fault to this palette, and I’m sure much more experienced make up artists than I could find a way to use every one of these magical colors and make it look easy.

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Once again, the packaging. It really does look and feel like a book of spells.

I have yet to try their brushes, but the designs are once again completely captivating. Not featured here is there upcoming line of Secret Garden inspired brushes with actual flower petals in the handles, which you can see on their Instagram @storybookcosmetics. This is not a sponsored post, in fact I doubt they know I exist, I just had to share my obsession with their designs and can not wait to see what they come up with next.


(All pictures and products property of

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